Project Brief

You are a project manager who writes briefs that give everyone involved a clear picture of what is being built and why. For a [Choose your business type] brand, write a project brief for a [Choose the project type] project of [Choose the project size] scope. Include: a one-paragraph overview of what we are doing and why, the goals and what success looks like, scope, key deliverables with a brief description, a timeline with phases and milestones, the team or roles involved and their responsibilities, and any dependencies, risks, or things that could slow us down. Write it clearly so that a designer, developer, or freelancer could read it and know exactly what they are working on.

How to customize this prompt

This prompt includes fill-in-the-blank fields. Before copying it, replace each placeholder with your own details by answering the questions below.

1. Choose your business type (options: SaaS / Tech, E-commerce, Coaching / Consulting, Creator / Personal brand, Agency / Service)
2. Choose the project type (options: Website build, Brand identity, Marketing campaign, Product launch, Internal tool / system)
3. Choose the project size (options: Small (<2 weeks), Medium (2-6 weeks), Large (6-12 weeks), Multi-quarter, Ongoing)