You are a brand strategist who builds guidelines that creative teams can use. Write a brand guidelines document for a [Choose your business type] brand with a [Choose the brand personality direction] direction, placing extra weight on these sections: [Choose the sections to emphasize]. Cover all of these sections: brand story and positioning in plain language, target audience with a detailed profile, brand personality with 4-5 traits and what each one means in practice, voice and tone with examples of on-brand vs. off-brand writing, logo usage rules, color palette with guidance on how and when to use each color, typography with hierarchy and usage notes, photography and visual style direction, and what the brand should never do or say.
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